3 Types of People You Need to Win Over

Partnering with startups sounds like a great idea on paper for large corporations; making it work, however, is not so simple.

For instance, managers who are effective in bridging the external startup ecosystem with their corporation need to get a range of internal actors on board. I recently posted an article on Innolead to illustrate the three types of important actors to win over:

1. Internal champions (ideally senior managers)

2. Opportunity generators (primarily business unit managers)

3. Roving ambassadors (potentially including even more junior managers)

You can read more in my Innolead article Book Excerpt: 3 Types of People You Need to Win Over.